The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption

The Rise of the 'Novel Economy' and the Three Phases to Thrive Against COVID-19 Disruption 1

The Rise of the 'Novel Economy' and the Three Phases to Thrive Against COVID-19 Disruption 2

I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew.

My most pressing agenda was to dive in and study disruption and its impact on markets and behaviors. I interviewed Salesforce customers, met with leaders within the organization on the front lines of helping businesses respond to the new and evolving needs of employees and their customers. I also learned directly from individuals to understand how disruption was affecting them and how their necessities and actions were shifting and developing. read more

Como e por que obter certificação BBB

Como e por que obter certificação BBB 3

Decidir se o BBB é credenciado é uma escolha fácil para alguns pequenos empresários, mas outros têm dúvidas. Vale a pena a taxa? Que valor isso realmente traz? ->

Como você verá, a obtenção do credenciamento no Better Business Bureau (BBB) ​​tem várias vantagens estratégicas. Entre outras coisas, agrega credibilidade à sua marca. Cria confiança com o público. Também ajuda sua empresa a atrair novos clientes.

Você provavelmente já viu o logotipo ou selo BBB azul e branco familiar. As empresas exibem esse selo por um motivo: o público tende a depositar confiança em um negócio credenciado pela BBB. O selo é uma das maneiras pelas quais os consumidores classificam as empresas responsáveis ​​e credíveis, com golpes irresponsáveis ​​e roupas noturnas. No entanto, as empresas precisam obter o direito de exibir o selo BBB, e isso ocorre somente após o processo de credenciamento. read more

How this virtual assistant turned ONE client into a company that scales

How this virtual assistant turned ONE client into a company that scales 4

Michelle Penczak
Andrew Warner: [00:00:00] hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about , how they built their businesses for an audience, real entrepreneurs, I’m just going right through the central. My friend, Shane Mac has been kind of telling me about this company that he’s involved with.
[00:00:14]He was running it. A venture funded company. I backed the company. I invested in it. But time to felt like this new company was the thing that was more exciting, or maybe that’s just the way Shane is, whatever he’s talking about. He’s always super excited about it. Turns out he had this assistant and he, and she decided, you know what, why don’t we start a virtual system company and let other people hire people like you? Michelle Penn, Zack, that was his assistant. Who’s now running this company would tweet out her numbers.
[00:00:45] Here’s how this business grown. Here’s how well the business is doing. Here’s how many new customers we have. And I’ve just been watching and watching the fricking business grow and have been in all because. We’re in a world where there are virtual assistant companies all over the place. How is she still growing?
[00:01:00] So I invited Ron to talk about how she did it. Her company is called squared away. What makes it to me interesting is that she’s a military spouse who discovered that military spouses can’t stay still in one place because they have to move as their families move.
[00:01:16]And so she realized these are really good people who can’t get jobs in the same spot. I’m going to create a company that will help them get hired. And anyway, I’ve done too much yapping. I’ll just finish up by saying we’re going to find out how she built up this business. Thanks to phenomenal sponsors.
[00:01:31] The first, if you’re looking for a podcast to listen to after this, you’ve got to check out traffic secrets. The second, if you’re inspired to build your own business, you need a website. I’m going to convince you to go and sign up for HostGator. Michelle could have you here.
[00:01:45]Michelle Penczak: [00:01:45] As of right now our numbers are about 148,000 in revenue and we have about 162 clients right now.
[00:02:06] Andrew Warner: [00:02:17] That’s phenomenal, the phenomenal growth. And it’s like slow, steady. Actually. I don’t even want to call it slow and steady. I, Shane told me that he feels like there’s business can grow a lot faster, but he says, Michelle just wants to make sure that we don’t have too much work without enough. People don’t hire too many people and then can’t afford to pay them.
[00:02:35] And then we have to lay them off because we don’t have enough customers. It’s like, yeah, you’re nodding.
[00:02:39] Michelle Penczak: [00:02:39] Yeah, absolutely. Um, slow and steady. Yeah. Is my motto. Um, I don’t want to grow too fast and not have the word for our assistance or not have enough assistance available to support the clients. And nobody wants to be on a wait list. So we want to make sure that we are, are doing right by both sides of the house, the assistant and the client.
[00:02:59] Andrew Warner: [00:03:06] He’ll be he’ll want you to be open.
[00:03:08] Michelle Penczak: [00:03:08] I absolutely. Um, so if everybody knew Shane and working with the cyst, um, He called me one day and asked me to find him the tiniest boat in Cannes. And you’re laughing. Like I say this, but yes, I find him the tiniest thing can get a saxophonist to play all the dots next to it and fill it up with ice and champagne from my station in Hawaii.
[00:03:37] Yes. I was able to handle that.
[00:03:39] Andrew Warner: [00:03:39] Because what he wanted was and assist was his company. Um, what he wanted was a presence in Cannes, but he couldn’t afford the types of luxury boats that would get people’s attention. So he said, how do we still stand out, get customers you’re nodding and laughing. This is totally his like life hack. Right. what does he get by having the tiniest boat with champagne and a saxophone player? People notice him as they’re walking around.
[00:04:03] Michelle Penczak: [00:04:03] Oh, for sure. I mean, Cannes South of France, you’re thinking, you know, massive yachts and beautiful all over the place. And here’s this tiny little boat with facts. If I missed our Ninja on a dock and you know, it’s something that people notice and they definitely think no, Oh, no, it was less than that. Probably like five or six total. Yeah.
[00:04:34] Andrew Warner: [00:04:34] He got the post on social media.
[00:04:39] Michelle Penczak: [00:04:39] Content. Yeah.
[00:04:40] Andrew Warner: [00:04:40] Wow.
[00:04:42]Michelle Penczak: [00:04:42] it was super fun to do. It was a very unique task, something totally out of the norm. And there were all different kinds of bits and pieces that went into that, but it was ultimately very much a success for him. And this is.
[00:04:57] Andrew Warner: [00:04:57] He hired you through a company called
[00:05:04] with a personal assistant that you have a direct relationship with. And then you pay Zirtuals virtual pay the assistant. I remember the day that Zirtual decided they’re closing up potentially, and eventually they reopened. I was working with them. Tell me about that day for you and what happened with your relationship with Shane then?
[00:05:25]Michelle Penczak: [00:05:25] Uh, Oh my gosh, Shane and I actually started working together about a year after it’s our tool. Um, I call it the great boom of the virtual assistant world. Um, The day that happened. I, this is where my story starts to sound like a really bad country song. Um, I would, my husband just deployed two weeks before.
[00:05:45]Um, my, I was also three months pregnant with my first little boy. And, uh, as you can imagine, waking up being a manager of a team, I didn’t have a team anymore. I didn’t even have a company anymore. And I had 13 people who were coming to me asking me. What’s happening. What do I do? And I’m like, okay, I don’t have any answers.
[00:06:04] Nobody’s telling me anything either.
[00:06:06]Andrew Warner: [00:06:06] you found out, look, this company that everyone’s talking about got a lot of attention. Suddenly there, they were closing it that day, right? They ended up reopening and this new way, but they were closing. You are going to lose your job. You start calling up your clients. Will you crying?
[00:06:24] Michelle Penczak: [00:06:24] Oh, I was definitely an emotional hot mess. I was like, I am so sorry. I have no idea what’s going on right now. I don’t think anybody in our company has any great answers right now, but I’m absolutely gonna make sure that you’re taken care of moving forward. And yes, and, uh, most of my clients actually had five clients at the time and, uh, four of them actually ended up coming with me. Um, in my independent business. Yes. I think it was more of a, I am just, I always want to do right by people that I’m working with. I want to make sure everybody’s set up in a good way. And. They weren’t getting the support from my home company at that point. So I wanted to make sure that I was still able to give that to them and they weren’t left essentially hanging with their support for their company and their own personal needs.
[00:07:21] Andrew Warner: [00:07:21] No something. I was working with Zirtual at the time I work with someone who’s right in Oakland, I’m in San Francisco. We’re talking about right over the bridge. She never contacted me. And I didn’t know how to contact her because all I had was her Zirtual email account, okay. So you did that, you started working with him at what point do the two of you say, let’s build this up a little bit more.
[00:07:41] Um, company perks, it’s called, let’s get real about company perks. He posted it on medium and he said, look, everyone, every company seems to give you these perks that most employees don’t really care about. We’re going to give them, we’re going to give our team at ASIS things that really matter. And he talks about how, if you’re going to travel, we’re going to get you clear memberships.
[00:08:02] You don’t have to wait in line. Um, we’re going to give you some money to go get in shape, but he also, I think at the time said, we’re going to give all of our people a personal assistance. Am I right?
[00:08:19] Michelle Penczak: [00:08:19] Yes because they’re the most untapped, , just bad-ass group of people that I think, get forgotten in the professional world, because most businesses that. I’ve interacted with, um, I think, Oh, military spouse, where you’re only going to be here temporarily
[00:08:41] Andrew Warner: [00:08:41] like what, give me an example of what you saw,
[00:08:43] Michelle Penczak: [00:08:43] well, in my experience, I have a, an administrative background, but when I met and married my husband, I thought that it would be really easy for me to get , any type of administrative role, uh, on a military base or around a military base, but I probably went on about 30 interviews.
[00:09:00]Um, when my husband got stationed in North Carolina and each and every time, uh, it didn’t matter if it was, you know, a high level executive assistant or answering phones in a law firm. Nobody wanted to hire me because as soon as they found out I was a military spouse, they said, thanks, have a good day, essentially. Yes. I think what makes military spouses incredibly unique is their ability to think outside the box with no checklists. Um, when you become a military spouse, the, um, you don’t really get a rule book or a guide book about how to do a PCs from North Carolina to Hawaii. It’s here’s the end goal. Figure it out, figure out all the moving pieces and how to make it happen. A move from one duty station to another. Housing any pets that need to be shed, um, childcare for your children? Um, Having your vehicle shipped that entire process, um, moving your household goods, having it packed, having it actually picked up and moved by the military. everything that you could possibly imagine moving as a civilian times 10, because the military isn’t exactly very efficient with things.
[00:10:42] So, um, it makes life super complicated.
[00:10:46] Andrew Warner: [00:10:46] Figure it out.
[00:10:51] Michelle Penczak: [00:10:51] Oh, yeah, absolutely. So, what we have done is, uh, essentially taken into consideration people’s backgrounds, their attention to detail, um, and given them practice tasks, um, on how to handle, um, specific situations. We actually use the small boat in con, uh, as an example of how would you handle this task? And. That’s kind of how we figure out.
[00:11:24] Andrew Warner: [00:11:24] So, if they’re going to clone you, you want to see how they would handle one of the odd tasks that you did. Any, anything stand out in the responses that people have given you.
[00:11:32]Michelle Penczak: [00:11:32] Especially from Hawaii where you’re 12 times behind. And it’s absolutely a possibility. I did it for two years in a row, so I know it’s possible, but there were definitely people who said that it’s not possible.
[00:11:52] Andrew Warner: [00:11:52] The first person who you hired is that a F a friend.
[00:11:56] Michelle Penczak: [00:11:56] She was not a friend at the time that she is very much, um, my soul sister now. Yes, Kelsey is my very first clone. I was actually asking in one of our military spouse groups, if anyone was interested in taking on this role and she was one of the standout personalities and she definitely passed all my tests and she just wanted the opportunity and was very hungry for the opportunity to let her light shine.
[00:12:30] And she’s been amazing.
[00:12:33] Andrew Warner: [00:12:33] Okay. So far, we’re talking about a job, plus it’s your job, plus one other person that you’re kind of managing, but working together with, it seems to me that this business grew after Shane was in South by Southwest. What happened at South by Southwest? All he told me was he had a, he had a drink and had a thought.
[00:12:55] Michelle Penczak: [00:12:55] That’s when he called me and said, Hey, Michelle, I need you to scale because I need you to grow with assist and I need you to start cloning yourself.
[00:13:06] Andrew Warner: [00:13:06] Oh, that was just him saying hire people. I have this thought. I need to give it to my people. When does it become a business though?
[00:13:12]Michelle Penczak: [00:13:12] I would say we really started gaining traction. The beginning of 2019 .
[00:13:18] Andrew Warner: [00:13:18] there was no moment when it becomes, when it becomes a formal thing, it just is him bring his employees on for assistance, assist his company, pays you to take care of them. From what I understand, also his friends would then say, do you know someone, people read that blog post that I mentioned, we’re not talking large crowds, but enough people read it.
[00:13:38] Who said.
[00:13:43] Michelle Penczak: [00:13:53] Uh, mine is 62 and has a Sparky. Uh, Daniel Horton is another of our, uh, owners and he’s at five. And Kelsey, our original, uh, assistant is at three. Daniel is actually one of my clients that I called the day Zirtual, essentially imploded. Um, so he got to hear my, um, hormonal I’m sorry, speech for the very first time.
[00:14:21]Andrew Warner: [00:14:21] Yeah, he and Shane are good friends. They’ve talked through ideas together. You get together, you to you gonna start a business and let me pause here. Tell anyone out there who, if you’re on the verge of creating a business, one of the first things you wanted to set it up for yourself is a website, right?
[00:14:42] Well, if you go to, you’re going to get a really low price on a website that just works. And then you can focus on the rest of your business. I can tell you endlessly about all the features on metered, disc space, unlimited email addresses, all that stuff you can get. Frankly, I’m going to be honest with you from other places.
[00:14:57] So why pay more to those other places? If HostGator’s got the same thing and. As you’ve heard so many of my guests here say they post it on HostGator. Cause it just works. And it’s been around since 2002, talking about almost 20 years now, go to
[00:15:14] When you throw that slash Mixergy at the end of the URL, you’re going to get the lowest price that they have available and you get tagged as a Mixergy customer get started today. And of course, if you hate your hosting company and want to continue with a better hosting company, do what I did. I moved Mixergy to host Gator and you know what happened?
[00:15:28] Nothing, not a single thing. Nobody even freaking noticed it. Well, I did. I, every time I go into QuickBooks, I noticed I don’t pay as much just works. Anything changed once you’ve decided to create an official company or is it just more people coming in and now Shane and a couple of other people have a piece of the business.
[00:15:49]Michelle Penczak: [00:15:49] as we’ve grown, I’ve started to, uh, Bring in more on directors and managers internally, uh, to assist me with, uh, our team and managing the day to day.
[00:16:01] Andrew Warner: [00:16:01] That’s big. That’s different. At some point you also had to learn to be a founder, a CEO, one of the first decisions was what do we name this thing? Right? It’s no longer just miss Michelle bringing on some of her friends for some of my friends. It’s now official company. He told you, which has got all these friends.
[00:16:18] He said, go talk to my friend, Robert Stevens. .
[00:16:21] Founder of squad also cofounder of assist. Also the owner of beautiful, I guess, land in Sonoma. When I can’t find camping space here, I’m kind of tempted to just call them up and say, Robert, can I just bring my tent over your spot? It’s a beautiful space.
[00:16:36]Michelle Penczak: [00:16:36] Robert’s advice was to think about what our mission was. What we wanted to do what we wanted to portray to the outside world and start thinking of different praises that invoke that and make sure to have a really good glass of wine while doing it and get just a tiny bit buzz before you started thinking about it, that stuff.
[00:17:13] So my husband, who is a Marine Osprey pilot, uh, his favorite phrase to say is, I’m getting this all squared away and making sure this is squared away at work. And, um, when I first told him the idea, he was like, I never say this. Like, why do you think this is a military phrase?
[00:17:31] Andrew Warner: [00:17:31] you don’t have squared
[00:17:35] Michelle Penczak: [00:17:35] A little bit at first, but somebody else actually has, I think it’s a closet organizing business.
[00:17:44]Andrew Warner: [00:17:44] Squared away.
[00:17:49]. They still have a link to like clip stuff too. Evernote? Except it doesn’t fully work. It takes it to the old Evernote website. So who knows? Maybe it will be available at some point soon.
[00:18:00] Michelle Penczak: [00:18:00] Maybe
[00:18:02] Andrew Warner: [00:18:02] What else did you need to do? So you’ve got a proper name. What else did you need to do to actually turn this thing into a real business?
[00:18:08]Michelle Penczak: [00:18:08] And accounting, which is phenomenal. And then we started trying to find the assistants. Right now from the time that they start with us until the time that they have their first client. So one of our greatest resources has been, um, Women’s groups, women’s professional groups. Um, there’s a few out there that I’m a part of. Hey mama and the female founder collected have been phenomenal resources for our clients. Um, they are literally everyone that you can potentially imagine in every space out there.
[00:19:13]Um, and everybody always needs more time in their day and more time to focus on the priorities in their businesses. So they’ve been a phenomenal resource. It actually went a lot easier than that. Funny enough. Um, I joined the group, let them know that I was the CEO squared away, and this is what we did. And people just started reaching out saying, Oh my gosh, this is amazing. Let me support you guys. I definitely want to work with you and. And just sharing that with them. , It’s so hard being a working mom, especially CEO, mom, um, and there are all different kinds of things that we have to deal with. Like mom, guilt is a real thing. .
[00:20:03]Andrew Warner: [00:20:03] That’s one of the issues that I’ve got, frankly, with my relationships, with my friends and my wife, that I just sit with it for a bit. So you go to this, it’s an online group, by the way, they’ve got really great sense of design. I was expecting like an old fashioned mama website. No really good sensibility.
[00:20:26] What, what do you do? Do you text in the group? Is it a group chat where you get help? Is it live events that you decided to go to and got help?
[00:20:34]Michelle Penczak: [00:20:34] Uh, it’s mostly, um, the, uh, Slack and emails, um, women who are just being completely transparent about their needs personally and professionally, and, you know, I felt so welcome. And so. You know, like these are my people, like they’re doing exactly what I am in different niches. And they understand the struggles of having, um, children who are in various stages while they’re also trying to build their company.
[00:21:00] So it’s been great to be completely transparent with them and say, Hey guys, I’m struggling because my kid is teething. And you know, I have a company I’m trying to build, like, how do you find that balance?
[00:21:12]Andrew Warner: [00:21:12] So help me understand how are you getting customers beyond this?
[00:21:16]Michelle Penczak: [00:21:16] Uh, we have actually, most of our clients, current clients have been the source of our referrals. Um, we haven’t really done any marketing other than sharing on our social media and, um, sharing our newsletter with our clients. We have, Oh my goodness. We have so many different types of playbooks and there are, uh, playbooks for working in digital marketing, social media marketing with clients. We also have, uh, our favorite one that, um, we’ve worked on with a few different people is our CEO, fundraising, checklists, or, uh, startup CEOs who are going through the fundraising process. So the content is a collaboration between, uh, Shane, Kelsey and myself, and the funnel is, um, Very very basic. Um, our clients local, we’re doing so they’re sharing it with, uh, their professional networks and friends. And, you know, they’re just reaching out saying, Hey, I’ve heard great things. I want to work with you guys.
[00:22:34] So our funnel is very, very simple right now.
[00:22:37] Andrew Warner: [00:22:37] And you’re targeting new entrepreneurs and the people who invest in them because.
[00:22:41]Michelle Penczak: [00:22:41] they don’t have the fundraising quite yet to invest in a full time employee. And we’re able to bridge that gap and give them exactly what they need without the employee overhead.
[00:22:52]Andrew Warner: [00:22:55] um, . It’s called traffic secrets is by this guy, right? Russell Brunson. He literally wrote the book on how to get traffic. He created click funnels, which is software that eventually, I think you should check out because it helps you create beautiful landing pages that then automatically feed into getting somebody to buy the first thing.
[00:23:10] And then once you have their credit card, you can then upsell them on, on a membership with you. The whole thing, it all works beautifully. It’ll even handle your email marketing. So he created this whole thing and he said, you know what? I’ve done a pretty good job, getting people to come to my site and sign up for my software.
[00:23:23] My customers have done a great job of getting people to their landing pages, which they built on ClickFunnels to get more customers for their business. He says, I’m going to write the book on how to get traffic. It’s called traffic secrets. And since a lot of people don’t have time to read the book or aren’t sure they want to try it, he decided to create a podcast with some of the ideas in the book.
[00:23:42] If anyone was listening to me and for you, Michelle, especially Shane Mac, if you’re listening to this and checking up on this interview, I recommend for all of us that we should be subscribed to traffic secrets and whatever podcast app we love. And if you have one of these speakers, which is what I have around the house, sign up, just yell at the speaker and say, Hey, play traffic secrets podcast.
[00:24:11] Michelle Penczak: [00:24:11] I am we my four year old, regularly yells at Alexa. Oh my goodness. Tell me a joke. It’s his favorite? Alexa play? Santa Claus is coming to town.
[00:24:27] Andrew Warner: [00:24:27] one is play star Wars, theme, or Batman scene.
[00:24:30] But I do like podcasts. I do like having some sound around the house. What’s your, what’s your onboarding with new customers? Like.
[00:24:38]Michelle Penczak: [00:24:38] from the very beginning, they chat with our client relations team who, uh, gets a better idea of. The type of support that they’re seeking and, um, the type of personality they want to work with the time zones, all of their preferences. And then they actually get a matchmaking sent over to them after the call with our client relations, once that’s complete and we have it back, our.
[00:25:05] Client relationship team matches the client with the assistant who’s best suited for them. Um, and we use a couple of different variables to match. It’s all based upon the client’s preferences and who on our team is going to be the best fit for that. And, uh, then the client we send over the contract it’s signed and then we introduce them to their assistant. Uh, right now, our, uh, 15 hour plan in 600 for the month. 25 is 1,050 hour is 2008 and 75 hours a month is 30,000.
[00:25:44] Andrew Warner: [00:25:44] So he basically took the Zirtual playbook. I think they might’ve changed it right. Eventually will Schroeder’s company bottom, bottom out, and then they switched from 10 99, I think, to W2 or maybe they switched before. I don’t know that they switched before they switched you. You were W2
[00:26:01] Michelle Penczak: [00:26:01] Debbie knew when, uh, in 2015.
[00:26:03] Andrew Warner: [00:26:03] Right. And, um, so then what’s different about your company from that?
[00:26:09] Michelle Penczak: [00:26:09] Oh my gosh. So many different things. Um, one of the things that Zirtual used to kind of bank on, and I didn’t exactly think was fair was the fact that. Most clients don’t use all of their hours, which I didn’t think was fair. Um, I think it’s very important that clients see the value in the time that they’re paying for each month.
[00:26:30] So our team is trained to be more proactive as opposed to reactive with clients. So they’re the ones reaching out to the client. If they’re not hearing back, Hey, Andrew, haven’t heard from you in 24 hours, I’m here. Let me help you. That kind of thing. Yeah. Oh yeah. If we’re, if we’re not hearing from our clients four hours, then we’re reaching out.
[00:26:51]Um, but usually we’ll make sure you use that time.
[00:26:55] Andrew Warner: [00:26:55] How do you suggest something to somebody who’s busy?
[00:26:58] Michelle Penczak: [00:26:58] We have different options. So when, uh, our clients first come on board with us, we have them do an onboarding call with their assistant, the assistant chats with them about everything that they can handle. Everything that the client is looking for them to handle. So the top three things they want off of their list immediately.
[00:27:15] And then from there, the assistant starts making suggestions based on calendars, based on different meetings. They’re seeing, um, things that are taking their time away from the priorities and their businesses. Our assistants are always making suggestions.
[00:27:34] Andrew Warner: [00:27:34] Oh, wow. And why pipe drive pipe drive? When I’ve been using pipe drive for years, I love it because it lets you put people in different state. You, it, every stage of your sales process gets its own column. And then you get to put people within, uh, the right column as you move them forward towards the win, which is at the end. Um, I do that for guests on Mixergy so that I. Can keep track of where they are. Did we pre-interview them? Did they make sense to somebody else vet them before they come to me? Um, why do you use it once you get a, why do you, why do you use that?
[00:28:04] Michelle Penczak: [00:28:04] It’s super easy. Like obviously you’ve been using it for a while. It’s very transparent. It’s super easy to find everything and try deals. We make notes and reminders to follow up with. That’s how we track our leads, our clients that the assistants are working with. One-on-one, it’s, they’re dedicated to that one client. So if they’re not hearing from say you as a client in 24 hours, or however long, then they’re reaching out saying, Hey, Andrew, and available, we have this time to use. That’s just them managing that relationship yet.
[00:28:53] Andrew Warner: [00:28:53] I remember Zirtual, I think at one point switched from a direct email address to they were using Zen desk. Right. . Yeah. All activity can be tracked. And then also, if my assistant was out, somebody could easily just jump in and take over and see what happened before.
[00:29:06] Is that what you’re using?
[00:29:11] Michelle Penczak: [00:29:11] To track assistants being out right now or
[00:29:14] Andrew Warner: [00:29:14] Just straight up
[00:29:14] Michelle Penczak: [00:29:14] and be around. It’s just, we’re just using our individual email addresses and then it’s become a very personal relationship. More of like, I guess I concierge, um, because we have our client connections team who if an assistant is out, for whatever reason, reaches out to the client says, Hey, by the way, just want to let you know.
[00:29:35] Amanda is out today, but Michelle’s going to be filling in and she has all of your information all up to state. So feel free to go ahead and start sending tasks her way.
[00:29:46] Andrew Warner: [00:29:46] Okay. Basically what we’re seeing here is very similar to Zirtual. And one of the big advantages that you have is you don’t have the Zirtual funding. You don’t have the Zirtual need to be big, and you’ve got you internally saying, hang on, we’re going to make sure that we don’t hire more people than we can handle.
[00:30:02] We don’t take on more clients than we’ve got virtual assistants to work with. Right. I asked Shane, I said, what’s the biggest challenge I try to contact when I don’t know the guests, I try to contact somebody who knows them to give me some insight. I said, tell me about her biggest challenge, which you like.
[00:30:21] Well, first he told me what you’re great at. And we talked about some of it. We didn’t talk about how you time back box people. Like you’re really set on, we’re going to do this. This time work is not going to come to in the middle of the night, no matter what kind of right.
[00:30:39]Michelle Penczak: [00:30:39] Yeah. it’s kind of up to their, I am very much big on yeah. On having the work life balance. It’s really hard. Especially as a military spouse, our spouses are gone so much, which at the time that that family time where their home is incredibly precious.
[00:31:08] Whether or not, they want to answer. Mmm, everything you can imagine. Uh, Shane has been telling me for a while that I need to, Start giving away my tasks because I’m doing too much. And I need to teach my team first and foremost, to be able to handle that on their own, doing the client matchmaking is something I really enjoy doing.
[00:31:33]Andrew Warner: [00:31:33] Um, I think you said that you were doing even Stripe the payment processing on your own until recently up until two weeks ago, even that why could somebody else do that?
[00:31:45] Michelle Penczak: [00:31:45] I just wanted to make sure that our clients, obviously finances is huge for everyone, but I want to make sure that their billing was done appropriately. They weren’t being charged, um, like for a client upgrade, um, and not getting the right pricing and that kind of thing. It was just me being extremely meticulous and wanting to make sure that that process was going as smoothly as possible. have from one assistant to another, um, if an assistant leaves, because as a PCs, if an assistant leaves, because, um, for God forbid they were fired, something like that, we have a process for each one handle that homecoming is, um, when your service member comes home from deployment. We, uh, we generally know ahead of time or with the military. Uh, we have. The idea of a window because of operational security, but we let the client know ahead of time. Hey, Michelle’s going to be out her, husband’s coming home from deployment. This is the week she’s going to be off. So Amanda is going to be stepping in to support you during this period.
[00:33:26] And by the way, everything is all set up on our end. And we will let you know, because we have a checklist that we run.
[00:33:43] Andrew Warner: [00:33:43] Mine is, um, mine was the most ridiculous is poker night because I want to have a little thing set up. I forget to do little things that go into setting up a good night of poker at my house and my least ridiculous most used over the years is things to pack for a trip. I can just pour myself a whiskey. Hack within like five, 10 minutes, have everything that I need for any trip that I have and not forget the clicker, if I’m going to be presenting at an event. And I forget my running shoes, if I’m going to be running a marathon and that I’ve had since I’ve been in business, basically someone on my team said years ago, it takes you too long and you’re too stressed about packing.
[00:34:22] I’m gonna make a really bad checklist for you, and then you could just keep adding and changing it. And I’ve done that.
[00:34:28] Michelle Penczak: [00:34:28] I think our most ridiculous checklist is. It sounds very simple, but a party planning is extremely detailed from down to getting clients to get on a call, to discuss their needs at the very beginning for their parties. And for personal party, any type of party. It’s getting on a call with a client, having your checklist available.
[00:35:02]Uh, what questions to ask to make sure that you’re getting all the information in the first call and you don’t have to get back to it, color schemes on theme, you name it on. I think there’s probably about a good 40 questions in our party planning checklist.
[00:35:21] Andrew Warner: [00:35:21] Virtual assistant virtual assistant company after you, why are you doing well? What can somebody was saying? I want to do something like this. What can take away from your business, why you did well and why they could do well, too.
[00:35:38] Michelle Penczak: [00:35:38] Now comes down to coming back to your mission as much as possible. Our mission is to employ as many military spouses as possible. And. We do everything possible to make sure that we can keep doing that every single day. Um, whether it’s making internal changes in our company, to make sure that we have the money to do it, or we’re just changing the way that we’re doing our internal communications.
[00:36:04] Like literally everything that we do comes back to our mission. And I think being incredibly transparent with what we’re doing is super helpful too, because. We just don’t have the time to waste with not being open and making sure everything’s out there.
[00:36:26] Andrew Warner: [00:36:26] Well, let me tell you why. It seems to me like there wasn’t a need to form a business until the business formed on its own. Almost. It was just you continuing what you were doing before, and then slowly adding as the business had enough clients, it became a business before you sat down and came up with a name. It was essentially a business, right?
[00:36:55] That’s a big one versus I don’t want to put Zirtual down at all. I think that there’s so much that Maryn Kate Donovan has done with did with that company, with that idea. That was phenomenal, but it seems like you’re the opposite in that. You don’t have to scale to be really big. You don’t have to keep hitting growth numbers.
[00:37:17] You just can enough of a job for one person. And then it’s enough of a job for two weeks. And then it’s going to continue to grow that way until one day Shane and you decide, you know what, or maybe it’s Robert Stevens comes in and says, no, this is too big. An opportunity we got to go in, who knows? Um,
[00:37:32]Michelle Penczak: [00:37:32] I think it was because people who were typically, you know, going to an office traveling were kind of forced to do a 180 and be at home. And we’ve already been working at him for almost three years. And a lot of our clients really started leaning on us personally and professional because most of them didn’t know how to work at home remotely.
[00:37:54] Kids home with them and spouses home and what that dynamic looked like. So a lot of it went into us just trying to make sure our clients were taken care of and making sure they were okay. Number one, during coded and kind of digging in with them more to say, okay, well you’ve pivoted your business. Let me help you in this way now.
[00:38:13] So I can pivot how I’m working with you. Actually a little bit of both. We started digging in more with our clients, so they started increasing their plans and then companies who were doing well, uh, encoded and not struggling. We’re actually reaching out for support remotely because their teams had now been made remit as well.
[00:38:43] Andrew Warner: [00:38:43] Their teams needed more. What type of work?
[00:38:46] Michelle Penczak: [00:38:46] Everything from basic admin to research, assisting with podcasting, uh, in some things that, uh, our clients are working on and, you know, just making sure that, you know, their, uh, uh, business spaces and offices, like are.
[00:39:22] Andrew Warner: [00:39:22] And I want to thank my two sponsors who made this interview happen. The first, if you’re out there and you’re launching a business or have a business and you hate your website, you got to go to If you look at the bottom of my website, you’ll see. I was so happy with them, Michelle, this is a mistake.
[00:39:37] I put their logo too, freaking big. You know what it was. I got excited to someone on my team. Just put there. I said, Michael, put their logo on our site. They’re really good. And people don’t realize how they’ve been mission the site that’s hosted by HostGator and they don’t realize that let’s get it just fricking works.
[00:39:52] So because I got that excited, Michael took a giant freaking logo for them. Literally their logo for the host for HostGator is bigger on the bottom of my site than my logo is anywhere on my site. And they didn’t even pay me for that. It was just me one time getting excited and Michael’s understanding Andrew’s excited.
[00:40:07] I think I need something that’s big enough to satisfy his excitement. So he did it. And I don’t know, I don’t know. It doesn’t really matter enough that I should go and make them look at this. It’s just huge. I’m looking on the site. It doesn’t
[00:40:19] matter
[00:40:19] enough that I
[00:40:20] Michelle Penczak: [00:40:20] kinda double check you with that injury. One of our assistants can a double check that for you.
[00:40:25] Andrew Warner: [00:40:25] just like you would have asked me, said, how big do you want it to be? I am happy that Michael didn’t ask me and just went with it on his own. I would have liked for it to been, let’s say a quarter, the size. This is just it’s. It’s it’s big. It takes up my whole freaking iPad. Look at the screen. Almost a hope Dialpad screen.
[00:40:45] Right? That’s a logo. My. So my hosting company and they didn’t even pay for that. Alright. Um, tow And now that this interview is over, you should go find out how to get more traffic to your site by going to. Whatever podcast app you’re listening to and look for traffic secrets because Russell Brunson who created that show knows that if he call something a secret, they’re more likely to care and pay attention.
[00:41:09] I love that he, that he does stuff like that. It’s called traffic secrets. It’s really good to go listen to it and whatever podcast app you’re listening to me on. Bye everyone. read more

Relatório ADP para pequenas empresas de junho de 2020 – quase um milhão de empregos adicionados %% sep %% %% sitename %%

Relatório ADP para pequenas empresas de junho de 2020 - quase um milhão de empregos adicionados %% sep %% %% sitename %% 5

Os últimos números de empregos mostram que as pequenas empresas americanas se recuperam da pandemia de COVID-19. ->

De acordo com o Relatório de pequenas empresas da ADP de junho de 2020, as pequenas empresas adicionaram 937.000 empregos à economia americana de maio a junho.

Esta é certamente uma boa notícia para pequenas empresas em todo o país. E é um forte contraste com esse mesmo relatório há apenas 2 meses.

Em abril, esse mesmo relatório mostrava pequenas empresas cortando mais de 6 milhões de empregos. read more

Aprenda os detalhes de equipes virtuais e contratação de trabalhadores remotos

Aprenda os detalhes de equipes virtuais e contratação de trabalhadores remotos 6

trabalho remoto

Até agora, todos já descobriram os benefícios de trabalhar virtualmente.

Mas você sabia que contratar um contratado terceirizado é diferente de contratar um funcionário?

Junte-se a nós ao vivo no Facebook na terça-feira, 7 de julho de 2020, às 13:00 ET para saber onde e como encontrar trabalhadores remotos para formar a equipe certa, fazer e não fazer para entrevistar trabalhadores remotos, como gerenciar pessoas que você nunca viu conheci pessoalmente e muito mais. read more

Watching Amazon: Online Grocery Shopping Rose 7x in a Month

Watching Amazon: Online Grocery Shopping Rose 7x in a Month 7

Amazon maintained its position in the number one spot and saw its brand value increase 32%, or almost $100 billion, to $415.8 billion, according to the 15th annual Top 100 Most Valuable Global Brands ranking released earlier this week by advertising firm WPP and research firm Kantar.

And they are smoking the competition, as #2 Apple is over $50 billion behind.

It’s easy to see that COVID-19 has been a big factor in this increase in value, as the size and speed of the shift to online shopping brought on by the virus caught everyone off guard. read more

Case Study: Distillery turns craft hand sanitizer to meet local demand

Case Study: Distillery turns craft hand sanitizer to meet local demand 8

Elena-part1-combined Sequence
[00:00:00]Andrew: hey, there, freedom fighters. My name is Andrew Warner and, uh, I interview entrepreneurs about how they built their businesses for an audience entrepreneurs.
[00:00:09] Joining me is a Mixergy listener who has been, we’ve been emailing now for a long time. And when I discovered that she makes whiskey, I told my assistant, she had got to buy it. Did I end up buying a bottle of whiskey or vodka? Do you remember it? It was whiskey, right. And the reason I say that is because you surprise me and you gave me a little bottle of four of your different
[00:00:30]spirits, I guess is the way you say it. I never cracked it open and here’s why it became one of my prized possessions in the office. I would keep it in the office. The fricking bottle looks beautiful. And so anytime somebody would come in, their eyes would be naturally be drawn to the bottles. And then I’d get to talk about you. And I get to say how you’ve got this thing. Now you’re a Mixergy listener and it creates a conversation that goes beyond how they like ILA whiskeys versus American bourbons, which is the same old thing.
[00:00:57] Now we’re talking about you now, we looking at the bottle [00:01:00] anyway, it became this really big thing. I wonder how many people about your bottles and decided I’m never going to open it. I’m just going to keep it on my shelf. Klonoff is the cofounder of surf city still works. It’s a craft distillery based in Huntington beach.
[00:01:17] It is aiming to be Southern. California is number one spirits brand. And after talking to her for a long time, I’m so excited to have her on here. And partially what led to this was that they’re doing well despite Corona and partially it’s because they’ve branched out beyond spirits. Can I say hard alcohol or just alcohol?
[00:01:37] You can say alcohol, you know what word I don’t like is liquor. For some reason, I was just talking to Josh about that. . I don’t like spirits because it sounds like, um, I’m in the business and I haven’t earned the right to say it.
[00:01:46] You get the alcohol? How about that? , I love your business. This is one of my fantasy businesses. If I could lean back and dream of being in any business, I know that a lot of people I interview will hope that one day they’ll own a winery. They’ll get to [00:02:00] make beautiful wine. I don’t care about that.
[00:02:01] I don’t like to drink wine. I want to be around it, but to make my own whiskey to make my own out alcohol, it’s just amazing. What is it? Is it as fun as I imagined it to be? So some people get into it because they want, they just, they would say the exact same thing you just said. Uh, and then they have a rude awakening because it is extremely expensive and very typical.
[00:02:25] So, uh, like what’s so difficult about it. It’s, uh, it’s highly technical, there’s a high bar to entry and, um, and it’s. Really expensive. So before you could even get started, um, you need your federal permit and before you can apply for your permit, which by the way, the reason why you want that to be number one is because it takes 12 to 18 months to get approved.
[00:02:49] So you want to do that first, right? Um, but in order to apply, you need to have an address. So you need to sign a lease. And you’re committed. So you sign a lease and you [00:03:00] also need to buy all your equipment because they require all the serial numbers for all of your tanks and your still and everything you’re going to use for production.
[00:03:09] So you’re saying you’ve got to buy all the equipment. You gotta have the place, but you can’t make any alcohol. Correct they will not issue your license until you’re about 90% complete. So you are spending money for, , 12 months to 18 months before you could even start testing, um, your recipes.
[00:03:28] before we get into the story, have you got into this? How you built it up and what happened now, post Corona, and how you dealt with it? Give me a fun thing. What’s fun about being in this space. Oh, the fun thing is that it really, it really is a fun industry to be in the people you interact with are always having a good time.
[00:03:46] or making your own product. And I think the most exciting thing was when we were, uh, at Carthay circle in Disneyland, uh, or actually California adventure.
[00:03:53] We. Managed to get on their cocktail menu. And after doing a tasting with the staff, [00:04:00] we sat and had their Mai Tai that we did, uh, featured in on their menu. And we saw other people who ordered the same thing and we walked up to them and we had an introduce ourselves and say, did you know, you’re drinking our rum?
[00:04:12] It was really, really cool to see people drinking our stuff. there are two things that I imagine I would love. Number one, the tasting room. You’ve got a beautiful tasting room. You’ve told me it’s smaller than it seems online, but it’s, it looks like it’s fun to just have some friends over, to have strangers over and taste and jump and talk.
[00:04:27] That would be fun. And number two. I’ve had authors come into my office and bring me their book. Great. Now you’ve given me homework. That’s kind of awkward if I don’t read it, but imagine if I go over to somebody’s house and I bring my whiskey, even if they’re not whiskey drinkers and they just get to put it out.
[00:04:42] It’s like, I know Andrew, this is what this is. That’s the fun. Right? It’s fun and you know what, and we are always like, whenever we get invited somewhere, they know we’re going to bring, you know, a bottle of something and it always makes people smile. So, yeah. Yeah. The lady who has a lemon tree who brings the lemon over it, lemons over is, is a, is a hit at the [00:05:00] party.
[00:05:00] But this is way, way bigger. Before this you two were in drones. Ha what type of drones? It was, they were highly customized drones. Um, so if somebody wanted to, uh, gather it and the point of flying a drone is to gather data. So it depends on what payload they wanted to attach onto the drone. We would customize the drone to be able to fit that payload.
[00:05:27]Um, so it would be infrared data. So, Oh, this is a good question. So you just put a camera, you would put a. Uh, a LIDAR, um, sensor on it. And you would, um, like for example, if you want it to go see a solar farm and it takes a lot of manpower to go walk through the entire pharmacy, which ones are broken. So you can get a drone to fly over, get the data, and then go exactly to that panel. That’s broken and replace it.
[00:05:52] I would hire your company, allied drones to do this. We would actually make the drone at that point. So we were the ones manufacturer. [00:06:00] Yeah. Felt like the drone themselves and fly flew with themselves. Yeah. You told me how you got into the business. Josh was doing what? Before. He was a, um, he was a special effects coordinator in Hollywood for 15 years.
[00:06:13] And that pretty much means he, he did all the physical explosions, um, flipping over cars, anything, all the special effects you see on movies that they used to do for real. That’s what he did. And how do you end up in drones? He was onset in the CRS and it was dry season and they wanted to. Or they couldn’t hire a helicopter to come and get an aerial shot.
[00:06:37]Um, so they asked Josh if he had a solution to get an aerial shot and he figured out how to build a drone quickly enough, put a camera underneath and get that aerial shot for them. You see that type of person who is just going to figure out how to make stuff. So, yes, and he’s not only going to, he figures it out the solution.
[00:06:57] Almost immediately. Like if you give him a problem, [00:07:00] he sees a solution almost instantaneously. And because of me has finally realized that that’s a gift. Like he used to think everybody had that. And no, he’s just, he’s very talented in that way.
[00:07:10] And this is who he is. He’s the guy who said, yeah, we should get into spirits. Or you both got the said, we’re going to get in spirits. He’s the guy who had to figure out how to get the right equipment, how to make it, how to put it. What about you going back to your childhood? What type of person were you.
[00:07:24]never a super confident person. You had something inside you that because of you, your timidity couldn’t be expressed. I did. No, I, you know, I don’t. I don’t know. I did think I’m just as naturally shy person, I don’t think I was a naturally shy person. I just think, I didn’t know the mechanics of having conversations and what do you even do in a, in a conversation. But I did feel like there was something inside me and the reason I felt that is I’d read biographies of people.
[00:07:57] Who’d made a big. And [00:08:00] when you go to the first chapter, it’s always the introduction sets them up for how amazing they are. And then the first chapter is a little bit about their childhood. And you realize these were failures often. These were people who couldn’t hack school or got in trouble a lot where their parents.
[00:08:15] And I realized, yeah, they had something in them, the world just, or they didn’t know how to tap into it. It’s not the world’s responsibility to tap into it. They didn’t. And I felt that was me for you. That wasn’t, you. No, to be honest, I needed to be pushed academically , so I used to be embarrassed to this part and I only, I went as far as getting an associates degree in college.
[00:08:38] And I used to be embarrassed to add people to my LinkedIn account because I wouldn’t want them to see that I didn’t have that four year degree, but I realize now that through experience. The degree doesn’t matter. . Josh created allied drones kind of, because he needed to solve a problem. It then became a thing. At what point did you say [00:09:00] I’ve got something of value to offer here and to be a part of this company?
[00:09:04]I’m really good at supporting somebody that has a vision and executing. So, prior to surf city or allied drones, I was working for a beer and wine importing company and managed all of their licensing and reporting for the 40 States that we were shipping our products into. Um, If for those that don’t know, each state is responsible for their own liquor laws.
[00:09:27]Because after prohibition, the federal government. Gave back the control of, of liquor, of developing their own liquor laws at each state. Um, Mississippi, for example, maintaining prohibition through 66. I don’t know if you knew that they were able to keep prohibition going or create their own regulations around, um, alcohol sales.
[00:09:50]know it’s your job to keep track of that, to keep track of how we needed to be registered, how to permit, um, our, our company and our brands in each state and [00:10:00] also how to report. So I am really good at the backend in the supportive role. Um, to figure out how to make things more efficient it’s not very exciting, but that’s needed.
[00:10:09] I realized in a business you need that person that keeps you, keeps everything organized and, and running. You know, I had dinner with my friend, Shane Mac, and another entrepreneur is incredibly well known. And I talked to him afterwards and I said, change, this guy is just super well known and I’m going to interview him.
[00:10:31] He goes, look up his glass door reviews because he’s terrible as a manager. And sure enough, I looked it up and yeah, terrible, terrible people didn’t want to work for him. And he said, Andrew, a lot of these guys who are really well known, I just terrible managers. They don’t run companies. Well, And I realized that many of the companies who I’ve interviewed, who are run well or run by people have your personality.
[00:10:54] We just don’t know about them. They’re good at supporting other people, getting the other people on the team to do what they [00:11:00] need to do to shine, but they don’t need to have all the cameras pointed at them all the time. And we don’t want the cameras.
[00:11:08] Yeah. You know, it was a little bit like that is the founder of MailChimp. I’ve talked to him for, for years. Come do the interview. Let’s do it. He’s really big about taking, or he was at the time that I started about taking his designer and putting his designer in interviews and he said, Andrew, I don’t want to do it.
[00:11:27] I’m too shy. It’s not my thing. Cool wants to talk to a designer on Mixergy. It makes no freaking sense. I think I finally interviewed his designer on stage at an event. I go can now can I interview no, Andrew I’m too shy. I get it. Yeah. I was borderline that person, to be honest, I was borderline like, no, nevermind.
[00:11:50] Because when I reached out to you, I was expecting Josh to be in my place. I thought you were going to view Josh. Cause he’s the founder. He’s the guy that built the business, not me, [00:12:00] but here we are. You’re a co founder and I do want to hear, I want, I don’t just want the person who wants to be on camera. I want to get a sense of really what’s going on in business and not give everyone the impression that the only way to do it is.
[00:12:13] To be 22 years old, to be a dude in Silicon Valley and also be the guy who can run for the limelight and talk about whatever everyone’s talks about. Well, let me take a moment to talk about my first sponsor and then we’ll continue with this. Um, My first sponsor is a company called top. Tell if you’re out there listening to me and you’re looking to hire developers, top
[00:12:35] If you do, you’re going to get 80 hours of developer credit. When you know what I realized, I never even did the intro for them. When we started out this interview. I didn’t do it because I was so into the bottles. I didn’t notice that, but we don’t even offer that to the sponsors because I just have to do it in the beginning of the interview, because I feel like we should disclose who the sponsors are and I should give them mention anyway, it’s top talent.
[00:12:59] If [00:13:00] you’re hiring developers, go to it’s top I N E R G Y. All right. At what point did you start to, did ally drones become a real company?
[00:13:11]Elena: Walmart called us. They wanted to do a test for a drone delivery. So Josh went out to Arkansas, I believe. Um, that’s Arkansas and did a test run with them, which is super exciting. Um, Google called us and they wanted to do a test in there at their location in central California, which by the way, if you try to look on it, if we tried to look for that location on Google maps, Yeah, they’ve covered it up.
[00:13:35] It’s like the secret location, really? That they’ve covered up on their own map. Yeah.
[00:13:40] Andrew: Their own secret, their place. They don’t want anyone to know about, right. Yeah. Wow. Okay.
[00:13:45] Elena: Test facility that they sent us to.
[00:13:47] Andrew: Yeah. And so what was the work that you did for them?
[00:13:50]Elena: , I don’t remember exactly what we did, but they wanted us to test out a certain payload in there.
[00:13:56] They just, and they just told us to do it at their location because they had all the parts, [00:14:00] all the, all the accessories needed and the batteries needed to do the testing. So we went out there and, um, we were actually by herself, so it was a small scale test, but
[00:14:08]Andrew: And do you guys just make the drones yourselves here in the U S
[00:14:11]Elena: yes.
[00:14:12] So we had to, we had to source the carbon fiber. From a different vendors, but we would source it. Josh was a, he’s a builder. So he likes, he likes building things and he likes all the machines involved with that. So we had a CNC machine, he would design the parts through CAD and he would actually cut them out and he would build them and, you know, the whole thing.
[00:14:33] So it was all about sourcing the carbon fiber, knowing what thickness you needed, uh, getting the, the rods created. We got those, um, Hard coat painted, um, for the, for the LAPD, we did the camel coding. Um, so just highly customizable drones and really companies don’t scale. Well, when everything you’re doing is, is, um, customized
[00:14:55] Andrew: and that’s what you were doing.
[00:14:56] Everything was handmade. It sounds like. [00:15:00] Okay. How big a company did it? Did you get it too?
[00:15:03] Elena: Around 150. It wasn’t a year. It wasn’t, it wasn’t the biggest
[00:15:08] Andrew: company, 50 in revenue,
[00:15:11] Elena: 150 in revenue a year.
[00:15:12] Andrew: Yeah. And
[00:15:13] Elena: then we, and we’ve sold it. We actually got approached by a company that, that took the drones and serviced large corporations.
[00:15:23] With their drones together, the data that the large corporations needed, but didn’t have an internal team of drones and pilots themselves. And what this drone services company needed was, uh, an engineering arm that would help them maintain their fleet and be able to source the different, uh, parts needed to be able to have, uh, a fleet that works for anything they needed to do.
[00:15:45] Andrew: But did you even have a team then, or was it all just Josh here, co founder? So they basically were paying for the two of you. How big of an acquisition was it?
[00:15:56] Elena: after all said and done, it was probably [00:16:00]
[00:16:00]around half a million with the Apple hire with not all at once.
[00:16:06] Andrew: All right. And you had this idea that led to surf city. What was, what was it, where did it come from? How do you end up doing this?
[00:16:15]Elena: The idea of surf city is Josh really enjoys, or we both really enjoy going to breweries the environment that it provides. And, um, it, you know, by the time. We sold it breweries were kind of like, and, but as we travel, we would see that there were craft distilleries popping up here and there.
[00:16:34] And on the East coast, it was already booming. They were everywhere. We live in Huntington beach and there were, there were no distilleries in Huntington beach and it’s just.
[00:16:45] Seem like a perfect market opportunity for us. And we were interested in it and we just went for it.
[00:16:51]Andrew: with the craft brewery, I go in, I sit at the bar or at one of the tables and I get to order a beer that was made on [00:17:00] premises. Right. And if I look around, I’ll actually see those big, I don’t know what they’re called the stainless steel vats that they make the beer.
[00:17:08] Right. That’s the experience that people are going for. Can you do the same thing with spirits? Can you actually make whiskey? Next to, I don’t know, next to the next to the local bar are the buys whiskey and have people pull up a stool and have a drink and then order some food. Can you do that same experience?
[00:17:28] Elena: No it’s spirits are much different because you’re just dealing high proof alcohol. But when you’re making Bobcat comes off at 190 plus proof, so it’s highly flammable and dangerous. So you are required. Mo if you see any distillery around, they will most likely be in a manufacturing space. Because it is highly flammable and dangerous and they want you to be away from the retail and from, um, people.
[00:17:54]Andrew: And so then you don’t get a lot of walking traffic. It’s not like someone’s walking down the street saying, which bar do we go [00:18:00] to tonight, honey? And then they say, Oh wait, look, there’s a distillery here. Right.
[00:18:04] Elena: Sometimes depending on where you are in which city you’re in, sometimes that is possible based on the placement of the manufacturing space against all the retailers, but where we are, it’s pretty tricky.
[00:18:15] It is an ugly strip mall that we’re in, in the middle of manufacturing lane. And, um, no, you don’t just walk by and say, Oh, a distillery and jump in. You actually have to plan to go there and to, to want to be there.
[00:18:28]Andrew: . So you decide you’re going to do this. You start to look into how to do it.
[00:18:31] You realize that it’s going to take a year before you can actually get started because of regulations. Why do you still go into it? What is it that’s drawing you? That makes you say let’s put up with a year of no money while we spend a bunch of money.
[00:18:43]Elena: That is a good question. It was just something we were really excited to do.
[00:18:47], we had an idea and a dream of creating a brand, a Huntington beach specific brand surf city still works. We named it that on purpose. It doesn’t ring the same. [00:19:00] If it’s Santa Ana still works. Right. It just. Yeah, it, you know what I mean? We’re in surf city USA, we wanted to make a surf centric brand.
[00:19:07]Um, and that’s why the labels came about. Uh, we wanted something that was,
[00:19:15] and that kind of what our goal was. Obviously we wanted to make good spirits as well, but we were, we were excited about the branding opportunity.
[00:19:24]Andrew: Uh, you know what it is about the, there few things about the bottles. One is it’s, it looks like a stout barrel shape, right? It’s not the flat, um, bullet rye look it’s round barrel chested, and then the label has got this small label on the front with a surfer.
[00:19:43] And if you look through the, through the glass, which of course you’re going to, you see side part of the back label, and that is, is like background, like scenery and the combination of all three of those just makes the bottle look really hot.
[00:19:57]Elena: And our artwork is a local artwork [00:20:00] from local artists in Huntington beach.
[00:20:02] And we did that on purpose as
[00:20:03] Andrew: well. Came up with that by doing what it was you two, who said, this is, this is important to us. We’re going to figure out the design ourselves. How’d you do that?
[00:20:13]Elena: Uh, we were, we spent a lot of time, uh, as creepers in total line, going up and down the aisles and looking at every single bottle and what we were drawn to were the double sided.
[00:20:23] Printed bottles, where you can see the image through the bottle. And just with the liquid inside, it does a really cool effect where it highlights the, the work behind. And, um, we decided that a good eye, a cool idea was to put local artwork on the label. And then what we also do on the back label is we feature.
[00:20:43] Like a little blurb about the artist so that it shows, it kind of gives a little shout out to who the artist is and the fact that they’re in Huntington beach.
[00:20:52] Andrew: I see how you did it. How much did it cost to get up and running before you can serve up your first glass?
[00:20:58]Elena: was roughly a [00:21:00] hundred, I would say $150,000. It’s not that bad. A lot of people, well, I mean, that was again to start. Right.
[00:21:12] Andrew: What else is there? So it’s, there’s rent $150,000 in equipment. Right?
[00:21:17] Elena: Um,
[00:21:17] Andrew: Oh, You’re basically taking me through my little fantasy here. So let’s go into the details of it.
[00:21:22] Yeah.
[00:21:23] Elena: Well, I mean, you have to, you have to operate the tasting room, right. You have to create the tasting room.
[00:21:27] Andrew: So you design a nice tasting room, which looks beautiful.
[00:21:30]Elena: , Oh, you have to have your rack of barrels. Right. Those are expensive.
[00:21:34] Andrew: because that’s what you’re storing the whiskey.
[00:21:36] And until it’s ready, you
[00:21:37] Elena: have to age your, yeah. You have to age your whiskey. So that’s your, essentially they call it your savings account. Um, so you put your, your whiskey in the barrels, the barrels aren’t cheap, the, um, then you have to actually produce the product to put it inside and you can’t sell the product for.
[00:21:52] A long time. , the regulations just say that it has to be aged, meaning it could kiss the barrel and then you could sell it and call it [00:22:00] bourbon. But nobody’s going to do that because it has to be a new. Oak barrel every time that you put, um, moonshine inside and you wouldn’t waste it by just putting it in for a second.
[00:22:10]Um, and it wouldn’t taste very good, but, uh, so it’s our first whiskey that came out with six months old. And a lot of people were surprised because it actually tasted decent. Um, and, um, and it was because we, we, we barrel aged our first bourbon in small five gallon barrels. So, um, it actually aged a little quicker.
[00:22:29] It got darker quicker and it it’s made a difference in six months.
[00:22:33] Andrew: So you know what? I got an instant pot because my wife saw an ad for it and everyone’s talking about it. So we got it. You make lentils the first time in it. It’s not that hard, but it doesn’t exactly come out. Right. And you realize, all right, the recipe and should have a little bit more water and then it’s going to come out better.
[00:22:49] Great. Next time you get it. Not hard two times. You’re good, but still it’s twice. I imagine if you’re making whiskey, you have to wait six months before you know [00:23:00] that you’ve made a mistake and you should have add a little more one ingredient on the other. You didn’t do that. You didn’t have that mistake.
[00:23:05]Elena: So unfortunately, no. And then also, if it is a mistake, time will always make it better through the filtering process of the carbon inside of the barrel. You just let it, if it, if it tastes like. Not like you want it. Um, you, you just leave it in there for a longer period of time.
[00:23:25] So we were
[00:23:26] Andrew: gasoline would taste like when it’s not right.
[00:23:27]Elena: Well, the reason why it doesn’t taste like gasoline is because you take your cuts while you’re distilling. what that means is when you’re distilling the papers, come, come up. The first vapors that come through are the lighter vapors. That is the that’s the acetone, the stuff that’s going to give you, um, a headache. If you leave it in there. And then the that’s the, that’s what they call the heads. You take out the hearts, which is the, the good stuff, the tasty stuff that you’re going to put in the barrel and on the end are the tails.
[00:23:54] And those are the oils. Um, the heavier oily vapors that are going to give you that stomach ache. So you [00:24:00] leave all that out and that’s why it’s not going to taste like gasoline. Um, but no, it’s, if it doesn’t taste quite right, you just leave it in the barrel longer in it and it really mellows it out.
[00:24:07] Andrew: And so then how did you get it?
[00:24:08] Right? I kind of imagine Josh going and looking it up on YouTube and then figuring it out.
[00:24:15] Elena: Yeah. Our standard recipes. Yeah,
[00:24:17]Andrew: you didn’t hire anyone. You’re not the type of people who say there’s gotta be someone who’s good. I’m always going to find the best person and he’ll take it.
[00:24:23] Elena: We didn’t have the budget for that. So, no, we just kind of tried and true recipe. .
[00:24:29] Andrew: Here’s another thing. Why do you have to make so many different types of spirits? Why can’t you say we’re going to be the vodka company or we’re going to be the rum company or we’re going to be the whiskey company. Why do you have to do so many different types of things when you’re just getting started?
[00:24:43] Elena: Because then you’re pigeonholing yourself into one type. So not everyone likes vodka, not everyone likes whiskey, not everyone likes gin and not everyone likes rum, but if you have a wide variety of spirits, you’re going to, you’re going to touch a lot more customers. Um, even though we have all four of those spirits.
[00:24:59] Our [00:25:00] number one question we get in the tasting room is if we have tequila,
[00:25:05]Andrew: uh, so in whatever it is that you don’t have, it feels like that’s what people want
[00:25:08] got it.
[00:25:08] And already we’re looking at a narrow audience of people who are into spirits and are willing to come out and get it. And now you’ve told them, well, it’s a small portion of a small audience. Okay. Let me talk about my second sponsor. And then I want to come in. You finally figured it out and then covert right?
[00:25:25] Rock the world. People can’t even come to your two tasting room, right? Right.
[00:25:29] Elena: It’s
[00:25:30] Andrew: a big part of the plan. Alright, let’s come back first. I’m going to do a quick of a followup podcast. You should be listening to after this podcast is over. If you’re trying to get traffic to your business, you should be checking out traffic secrets.
[00:25:41] It’s created by Russell Brunson. First of all, he’s a great storyteller. Number two, he’s the guy who knows how to get traffic to his own website. He created software that turns traffic into customers. So he’s watched his customers and do well and everything he’s learned from his own business and from why watching other people who use the software growth, their traffic, he is pouring [00:26:00] into this podcast.
[00:26:01] That’s a great listen for after this. Interview’s over, it’s called traffic secrets and he calls the secrets because you know that that people will want to know it more. If he says that it’s a secret. There you go, traffic secrets covert. Do you remember when you realized this was a real thing?
[00:26:17] Elena: I do. It was, um, March 15th when California pretty much shut down
[00:26:22]Yeah. That’s when a restaurant’s tasting rooms, everything shut down and funny enough, not funny enough. Um, but ironically enough, that previous Friday, so two days later, Um, we got a call from a guy we just hired as our director of sales. He was putting in his notice that day and he called and he was a little nervous and he’s like, Hey, are we still moving forward?
[00:26:44] Should I still put in my notice? And we told him, yep, no problem. We’re still like, we’re gung ho we’re building out this new distillery. Oh, we haven’t mentioned we’re expanding. Right? So we’re in a 1300 square foot. Location right now, but we’re building out a 25,000 square foot distillery. And, um, we’re [00:27:00] in the midst of that.
[00:27:00] That’s why we’re hiring, hiring the director of sales, because we need somebody to be able to sell everything that we are about to produce. And, um, Didn’t think that COVID would affect us to be honest. And then Sunday happened, shut down everything. Um, by Tuesday I was laying off my tasting room staff and we closed down the tasting room and , we stopped paying ourselves.
[00:27:23] We, we stopped paying everything. We just cut off everything, extra that didn’t wasn’t needed at the moment we just stopped. Stop construction, everything. We just need them to breathe and think,
[00:27:34] Andrew: but you wanted to hire him because,
[00:27:35] Elena: why we still brought him on.
[00:27:38] Andrew: Yeah. Why you still bring on a salesperson when things were so dire?
[00:27:42] Elena: Well, because we, we told him to quit his job and we like, even though
[00:27:47] Andrew: Kobe was out of work, it’s telling you that he could, he could undo that, that it was something that he already had gave notice.
[00:27:54] Elena: He already gave me notice. So he didn’t want, he didn’t want to give like a two weeks [00:28:00] notice. He was just giving a notice and letting him know, like I’m making this transition. Um, so because we told him that, yeah, go ahead and do it. And then later, everything changed. We told him we still want to bring you on.
[00:28:11] And we knew we needed some, well, actually we didn’t know, but we said, well, let’s bring you on. We don’t know how bad it’s going to be. We don’t know how long it’s going to last. We can commit to you for 30 days. And, um, at your salary and in 30 days, if things are worse, we’ve got bigger problems, that things are better.
[00:28:28] So we brought him on he’s a, he was a super team player. It was amazing. He didn’t care what he was selling. He said, I also hand sanitizers. So obviously. That’s what we’re getting into, but he ended up helping a lot with our hand sanitizer explosion.
[00:28:43]Andrew: , before you got to hand sanitizers, and that’s one of the big ways that you are able to continue to grow, he was selling to who, who is still buying after COVID.
[00:28:51]Elena: between the time we told them we’ll bring them on. And him actually starting, we had decided to make hand sanitizer and start promoting it. So it [00:29:00] was like a week, the week that it took us to ramp up for hand sanitizer.
[00:29:05] He started. And that was what he started doing immediately.
[00:29:11] local hospitals. First responders, even local residents were reaching out and asking if we were making hand sanitizer, we kind of dismissed it at first so we didn’t jump on it when, when some people were previously and then we got like 15 emails in a day and that’s when it all changed and we just decided to start sourcing and, um, and went for it.
[00:29:33] So he was the one that fielded all of the questions that came in through the website. And I think one week he fielded like 600 emails. For us
[00:29:43] Andrew: from individuals who wanted to buy hand sanitizer
[00:29:45] Elena: individuals, companies, everyone.
[00:29:48] Andrew: Yeah. And what happened was, I remember that moment I wondered about, I never cared about hand sanitizers.
[00:29:54] People who walked around with them just felt a little too delicate for me. And then I realized [00:30:00] we need it. If we’re going to protect ourselves from COVID and I couldn’t find it anywhere. And I was willing to pay exorbitant prices just to have it 60 bucks for a small bottle who cares? Yeah, I wouldn’t, I would have done it.
[00:30:11] I couldn’t get it from Amazon. And then I was stuck. And what happened at that point was there were some, uh, uh, who are shifting to making hand sanitizer, you read about, and you said we could do it to your. The people who lived in your area read about that happened and said, let’s just call up surf city and see if we can get it from them.
[00:30:32] The combination of the two helped you realize there’s an opportunity here. You still needed to, I guess, making hand sanitizer much easier than making whiskey. Right? Much easier, much quicker too. So you do that, but finding the containers was a pain still is how did you find the containers?
[00:30:49]Elena: , yes, the bottles we’re getting, uh, were sold out everywhere. We found bottles through just. Digging and searching and calling. And as soon as we found [00:31:00] a bottle available, we just paid for it on the spot. So it wasn’t the prettiest bottle, but we got it.
[00:31:05] our first container that we were selling was five gallon buckets. And those were selling like crazy.
[00:31:11] Andrew: Can’t believe it from first responders, they’re also local residents.
[00:31:15] Elena: Everyone,
[00:31:16] Andrew: everyone. So like a family would buy a $200 bucket of sanitizer.
[00:31:21] Elena: They would share. Yeah, they would have their own containers and they would fill it in their own containers and share.
[00:31:25] There was a, there was a guy that called that bought a bucket and said he was going to share with his entire street. It was,
[00:31:30] Andrew: they get that. And then they need containers to share it with. But frankly, a lot of people had soap containers and you could just put in a soap dispenser. And now you’ve got hand sanitizer dispenser.
[00:31:39] Elena: We were originally going to offer. To have all locals just come to our tasting room and fill up their own containers. Cause we knew everybody had containers, but we kind of thought that was a bad idea because of COVID
[00:31:52] Andrew: oh, so you got real buckets and you got it into buckets. And then talk to me about, um, how sales were for sanitizer versus [00:32:00] spirits.
[00:32:00] Elena: Um, those exploded it. Uh, the, the interest was, was insane. Like you said, you know, you searched, you couldn’t find anywhere. So people were looking all over. Once it got out that we were selling hand sanitizer, we were selling, we were producing, I think a thousand gallons a day when we started.
[00:32:19] And, um, within a month of selling hand sanitizer, we outsold all of 2019. Combined.
[00:32:28]Andrew: Wow. Wow. I get that. And I, I get it. I’m looking here at my office. They can’t open up at this Regis unless they’ve got sanitizer and they used to have this big thing of Purell they’ve run out of it. So now they’re, now they can’t make money unless they get this.
[00:32:44]So now the future is hand sanitizers temporarily, or you think hand sanitize is going to be a longterm thing.
[00:32:51] Elena: It is temporary the exemption. The reason why we can make it is because the FDA has issued an exemption for distilleries to make hand sanitizer, to [00:33:00] provide for the need. Um, but that expires at the end of the year.
[00:33:03] And, um, that’ll just be it’s we, we’re not going to extend beyond that. Some, some distilleries want to, and we’re just, uh, we’re, we’re not going to,
[00:33:12] Andrew: because this isn’t just not the vision that you have for your business.
[00:33:16] Elena: Right. We’re focused on, we’re focused on our spirits. And although we’ve been making hand sanitizer, we’ve been doing everything else at the same time.
[00:33:24] We’re still making our core line of spirits. We’re still building out the distillery. Um, we’re still working to open the new tasting room by the end of the year. We’re still on track, maybe a little behind, but we’re still focused on our main business.
[00:33:38] Andrew: What about this? I remember I’m the founder of KeVita, the kombucha brand.
[00:33:43] He did. He sold his business to Pepsi, came on and did an interview because I needed a fast guest after, after COVID, um, pit and. When we did the interview, I said, thank you. I know these are really difficult times. He said, truthfully, now he’s got hard [00:34:00] kombucha called flying embers. He said, some businesses just happen to be blessed right now and where people are buying, uh, groceries for their homes.
[00:34:10] And they’re buying more, more adult beverages. Are you seeing that too?
[00:34:16]Elena: Absolutely. So we had to close the tasting room, but what happened? Uh, at the same time that we started making hand sanitizer, the alcohol beverage control, uh, office, which regulates alcohol sales in California, they lifted their regulations for distilleries to be able to.
[00:34:33] A ship and, or sell and ship, uh, from our local patient online. it’s only in California but anybody in California can go online and buy a bottle and we can ship to them. We also can do curbside pickup and we can deliver in person as well.
[00:34:47] So, uh, that has exploded,
[00:34:51]Andrew: . I’m noticing they’re either completely avoiding alcohol or they’re drinking a lot more. Yeah. Yeah.
[00:34:57] Elena: It’s true. Yeah.
[00:34:59] Andrew: , I’ve got to say the [00:35:00] bottles of beautiful or how much pain I had to go through. I’d say, actually, I think I want to just buy directly from you.
[00:35:05] And you said Andrew, the law is not allowing us that we can’t, I can’t do that.
[00:35:08] Elena: We couldn’t.
[00:35:09] Andrew: So then I said, Andrea, my assistant, please find me a way to get this bottle. And she did. She found a local place where we could get it. And I think they delivered, I forget how I ended up getting it, but she had to find somebody
[00:35:20] Elena: local.
[00:35:22] Andrew: Yeah. Oh, the, uh, the service that will deliver alcohol. Yeah. It might’ve been, I don’t even remember, but it’s not, it wasn’t my headache. It was her headache. It was just my desire. Yeah. And then she made it work, which is great bottles look great. I will continue to leave them unopened. I’m gonna be honest with you.
[00:35:36] I guess at some point I should just get a bottle and open it, but I just, I just love that people’s eyes gravitate to it. Truthfully, most people you serve them. One whiskey. He give them a bourbon or a, an iLet scotch. They can tell a difference. They really can’t. Most people are just not that in tune with it, with the flavors I could.
[00:35:57]But when you have a few bottles and they [00:36:00] have something to look at, they will naturally feel a little bit more comfortable with the, with the drinking experience and with the conversation, because now they have something to talk about and they’ll feel a little bit more brought into the experience.
[00:36:14] There’s there’s this one whiskey, what is it? It’s a Beaky. The Japanese whiskey.
[00:36:20]They also have nice bottle. Everyone comes over and they look at the Hibiki whiskey because it looks round in 1950 ish. Right. So I care about giving people a good experience when they come over to drink. I know that I know that matters.
[00:36:34] A lot more to me than it does to other people, but it’s my thing. And I’m glad that you’re a part of it. Thanks so much for being on here and congratulations on finding a way to survive and frankly, even grow during these difficult
[00:36:46] Elena: times. Yeah, thanks for having me and congratulations. You’re almost at 2000 episodes.
[00:36:52] Andrew: Do you think it will be 2000? I’m not doing a big event for this. I remember for the 1000 interview reaching out to drew Houseton saying group, would you [00:37:00] please come back? I know you’re not like doing podcasts anymore. Can you do this one and going out and reaching out to a bunch of people? I don’t, I didn’t see increased numbers from it.
[00:37:09] I didn’t see, I did see increased attention, which is nice, but it wasn’t worth it. I’m just going to let the numbers not matter. And the
[00:37:15] Elena: content is whatever it is,
[00:37:17] Andrew: right. Exactly. We should see who ends up. Yeah. Being a thousand to 2000 interview, maybe it will be you. Alright. If everyone wants to go check out the website, it’s surf city still
[00:37:28] I urge you to just look at the bottles. That’s really, what’s impressive. , thank you so much for doing this. Thank you to the two sponsors who put up with me, not talking about the much in this interview, but they’ll get enough customers.
[00:37:37] It’s top tile for hiring developers. Go to top And as a followup to this interview, go check out the, um, the traffic secrets podcast. Thanks, bye everyone.
[00:37:48] read more

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Líder de vendas e gerenciamento de qualificação durante COVID %% sep %% %% sitename %% 9

A crise do COVID-19 fez com que as organizações de vendas B2B reavaliassem seus processos de vendas, reformulassem seus arremessos de vendas e se adaptassem às condições de rápidas mudanças em um ambiente de incerteza sem precedentes. Mas existem dois aspectos das operações de vendas B2B que às vezes são subestimados e negligenciados, mesmo nos melhores momentos: qualificação e gerenciamento de leads. Durante esse período de crise, e mesmo após a economia emergir em uma nova normal, qualificar seus leads de vendas e gerenciar, nutrir e re-classificar seus leads de vendas ao longo do tempo são mais importantes do que nunca. -> read more

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How Microshare spunout contact tracing for b2b 10

Andrew Warner 0:04
Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy, where I interview entrepreneurs about how they built their businesses, for an audience of entrepreneurs and my fascination is with with companies that have recognized that the world has changed after COVID-19 and that they’re changing with it. And they’re and I want to understand what’s working now for my audience of entrepreneurs so that we can figure out how we can grow in this in this new economy. Go to me is Ron rock, he is the founder of micro share. Micro share is they make these devices Internet of Things, I think is the way that you’d classify them, right, Ron? Yep. Before COVID-19 as he was explaining to me since I work out of a Regis office, if I happen to have gone into one of the conference rooms here where I have to pay if I’m in there, and snuck in there for an hour. In the past, people do this in the past if I would have done that recently. wouldn’t have known I would have gotten away with an hour of free conference use. But if they had a micro share device on the door, and I would have been there say maybe they give me a little bit of consideration and say 15 minutes, Andrew could or anyone can just walk in there. But if someone’s in there for more than 15 minutes, and they didn’t book the conference room, we’ll have a receptionist just walk in there and gently say, this is for paid members, can I charge it to your account? Or would you rather that we put you in our, in our other space? And that’s one of the things that their devices allowed buildings and other facilities to to to add, post COVID-19 they’re now enabling people to stay safe, and to figure out if any other team members got COVID-19. Am I right, Ron? Absolutely. Right. All right. We’re gonna find out how he built this business. What’s happening post COVID-19. Thanks to two phenomenal sponsors. The first will host your website, right? It’s called hostgator. And the second if you’re hiring developers, they will even if it’s Internet of Things, anything, they will help you find the best developers is called top towel. Run. Give me an idea. example of how somebody can use micro share post COVID. Give me Give me something that’s amazing, but also realistic. read more

Small Business Loan Requirements – and How to Meet Them

Small Business Loan Requirements - and How to Meet Them 11

Reeling from these tough economic times, you may be considering a loan for your business for the first time.

How do you get a small business loan? Should you apply to an online lender? Try to get a loan through a bank? Go through the Small Business Administration (SBA) for financing?

Many loan requirements are the same for the application process. Lenders and the SBA have specific conditions you must meet in order to get a loan. But with some loans and lenders, there is a protection program to ensure that you are safe. read more